A single digital ad impression today can pass through DSPs, exchanges, SSPs, ad servers, identity graphs, CDPs, verification partners, attribution systems, clean rooms, and CDN infrastructure before it finally appears on a screen.
Mapped the complete digital advertising ecosystem end-to-end:
how ads are actually bought, auctioned, served, delivered, verified, measured, optimized, and attributed across the open internet, apps, CTV, retail media, walled gardens, audio, and programmatic environments.
The deeper you go into the ecosystem, the more obvious it becomes that modern advertising is really a massive real-time infrastructure system operating behind every campaign, impression, bid request, and conversion.
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