Analytics Code for Error 404 Tracking

Simply add the code below to your error page and GA will tell you the source of the traffic that is generating the error. Make sure to replaxce the   'UA-XXXXXXXX-X' by your analytics code.



<script type="text/javascript">
  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXXXXX-X']);
 _gaq.push(['_trackPageview', '/404.html?page=' + document.location.pathname + document.location.search + '&from=' + document.referrer]);
  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();
</script>

Welcome 'Sponsored Stories' on your Facebook news feed

Facebook's Sponsored Story ads, which appeared on the right margin of the page, will now feature in users' news feeds.

In January 2012, your Facebook news feed will also feature Sponsored Story ads. Facebook's ad product Sponsored Story ads, are essentially updates of a user's friends, who have in some way, interacted with businesses and organisations on the website.

Sponsored Story ads, unlike regular ads, have the advantage of actually being endorsed by someone the user knows, and were so far featured on the right margin of the page.

This direct intrusion of sorts into the user's updates could be an added opportunity for brands to get closer to the consumer, and is bound to increase marketing activity on the social media platform. With the gradual rollout beginning in January 2012, users will see no more than one ad in the news feed per day. The ad, being identical to other regular updates, will be identified by a link below the post that reads 'Sponsored'.

Experts are of the opinion that this development will provide an opportunity for brands to further strengthen consumer engagement.

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New Adwords Social Extension Displays Google +1's In PPC Ads

What Are AdWords Social Extensions?

Social extensions within AdWords are Google's way of annotating your Google+ follower count to your PPC ads. Here's what it looks like in action:

How Do You Set Up Social Extensions?

1. Setup your Google+ Business Page

The first thing you need to do is setup your Google+ Business Page, if you haven't done so already. 

2. Verify your site

In order for Google to verify that you are the owner of the Business Page, you need to do two things.

• In the "about" section of your Google+ Business Page, add a link pointing to your website.
• Create a link from your site to your Google+ Business Page by adding the Google+ badge to your website. You can do this easily by adding a snippet of code to your website and formatting the Google+ badge.

3. Activate social extensions in your AdWords account

After completing the first two steps, go in to your Google AdWords account and click on the "ad extensions" button, then make sure you are viewing "social extensions" and click "new extension".

Now you'll have to paste your Google+ Business Page URL in to the box: