Facebook's Sponsored Story ads, which appeared on the right margin of the page, will now feature in users' news feeds.
In January 2012, your Facebook news feed will also feature Sponsored Story ads. Facebook's ad product Sponsored Story ads, are essentially updates of a user's friends, who have in some way, interacted with businesses and organisations on the website.
Sponsored Story ads, unlike regular ads, have the advantage of actually being endorsed by someone the user knows, and were so far featured on the right margin of the page.
This direct intrusion of sorts into the user's updates could be an added opportunity for brands to get closer to the consumer, and is bound to increase marketing activity on the social media platform. With the gradual rollout beginning in January 2012, users will see no more than one ad in the news feed per day. The ad, being identical to other regular updates, will be identified by a link below the post that reads 'Sponsored'.
Experts are of the opinion that this development will provide an opportunity for brands to further strengthen consumer engagement.
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