New Adwords Social Extension Displays Google +1's In PPC Ads

What Are AdWords Social Extensions?

Social extensions within AdWords are Google's way of annotating your Google+ follower count to your PPC ads. Here's what it looks like in action:

How Do You Set Up Social Extensions?

1. Setup your Google+ Business Page

The first thing you need to do is setup your Google+ Business Page, if you haven't done so already. 

2. Verify your site

In order for Google to verify that you are the owner of the Business Page, you need to do two things.

• In the "about" section of your Google+ Business Page, add a link pointing to your website.
• Create a link from your site to your Google+ Business Page by adding the Google+ badge to your website. You can do this easily by adding a snippet of code to your website and formatting the Google+ badge.

3. Activate social extensions in your AdWords account

After completing the first two steps, go in to your Google AdWords account and click on the "ad extensions" button, then make sure you are viewing "social extensions" and click "new extension".

Now you'll have to paste your Google+ Business Page URL in to the box: