Facebook Advertising - Create multiple Language Ads in 1 Campaign- Quick guide- By Sarang Kinjavdekar

This short article is focused on Language targeting capabilities of Facebook at Ads level- How can you create upto 48 different language ads and that too in a single campaign without having to worry about doing heavy work and then create multiple language based campaigns? Read on...


Before you proceed , read this DISCLAIMER- Well I am not a big fan of this feature, I would like to set Country level campaigns first and then select separate languages later (and not mix them into 1 as the case here) and create specific Ads based on languages

I am not sure if you have used this before, Facebook has also a language selection at Ads level. Normally when you advertise on Facebook, you either have  a default or Primary/Business language and you then create campaigns based on this.Or if you are targeting different countries then you pick the language and create the campaigns based on that language. What if you only want to create one campaign and target many (upto 48 languages) and leave it to Facebook to decide which version is the nest for people? Then read on 



NOTE:- Please do not confuse this with Language targeting at Ad set level (see below)

Lets say, you are a small advertiser and want to target multiple languages via a single campaign, then you can look into it. Other use cases? 


What is it exactly?

You can advertise to people in multiple languages with a single Facebook campaign. Facebook will  automatically optimize your budget to deliver your ads.

What is needed before I begin?

Make sure that your advertising objective supports ads in multiple languages

Which Campaign objective offers this features at the moment?

You can choose from traffic (website), app installs, conversions (website), video views, reach and brand awareness.

Where to find it and how to proceed?

Here is where you can find it (click to enlarge)

To get started, follow the procedure as you normally do and then in the Language seletion section (red box above-Select your default language and then when you are done, select Add Languages below Languages. (see below- click image to enlarge)

How many languages can an Ad be made into?

up to 48 more languages.

Can i use some auto translator?

Yes there is an Auto Translator available


Other considerations?

If you chose the traffic (website clicks) or website conversions objective, you can enter a language-specific Website URL. Otherwise, your website URL stays the same for each language.

Thanks for reading!

Sarang Kinjavdekar