For Advertisers, who are running Shopping Ads, there is a good news. Shopping Ads are now extended to Youtube. Google announced this yesterday, just before the Holiday season is about to begin. So, if you are aiming and planning to increase sales for the Holiday season, factor this in , in your Media plan.
How will it look like?
How can you opt for it/ How do you start running Shopping Ads on YouTube
Simply, in the targeting criteria, select the option for Youtube as seen below
Where will the Shopping Ads on YouTube appear?
On YouTube home feed and search results. On top of that, these ads are now eligible to show in Google Images as well.
Can you show an example of how a search query results in an Ad?
Lets take an example -you type Puma Shoes review on your Mobile, below is how the search results with ads look like
Any other features/updates?
YouTube video ads will be more interactive, giving viewers useful and actionable information like store location, interest forms and additional calls-to-actions to help you drive more conversions. In the coming months, sitelink extensions will become available for TrueView for action ads.
How does the extensions with a True View Ads look like?
Below is how it will look like-
Why should you care?
As per Google, users display shopping intent on YouTube just as they do on Google Search.
How will it look like?
Simply, in the targeting criteria, select the option for Youtube as seen below
On YouTube home feed and search results. On top of that, these ads are now eligible to show in Google Images as well.
Lets take an example -you type Puma Shoes review on your Mobile, below is how the search results with ads look like
YouTube video ads will be more interactive, giving viewers useful and actionable information like store location, interest forms and additional calls-to-actions to help you drive more conversions. In the coming months, sitelink extensions will become available for TrueView for action ads.
How does the extensions with a True View Ads look like?
Below is how it will look like-
As per Google, users display shopping intent on YouTube just as they do on Google Search.
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