Digital Marketing Planning Framework

Everything you want to Know about Interactive Video Advertising on Mobile

I was just going through one of the providers who provides Interactive Video Advertising on Mobile. Mobile Advertising (Video ads) will be the trend that most of the Advertisers and Agencies will look up to. The interface is a single click , easy-to-use web interface




So what are the mobiles which support the Interactive Mobile Advertising on Mobile. Lets have a look:




Supported Mobile Devices




• iPhone classic, 3G, 3GS and 4 (5 will be supported when available)
• All iPad versions
• Android phones with OS versions 2.2, 2.3, 3.0 and 3.1
• Android tablets with Android 2.2, 2.3, 3.0 and 3.1
• All Blackberry phone devices  (video may be delivered without interactive feature


Key Capabilities




Technically speaking, interactive video advertising technology provides advertisers and publishers the following key capabilities:


• Deliver highly engaging video ads on mobile and tablet devices via a single tag that is fully compatible with all mobile and  tablet devices in the market today, including the iPhone, iPad, Android devices and Blackberry


• Add interactive and social widgets to maximize user interactions from a wide selection of standard interactivity options or  easily insert custom interactions to meet your video ad campaign objectives


• Use a single mobile ad tag to offer the same user experience across multiple devices and mobile operating systems


• Feature as many interactions as you want and rotate and test widgets on the fly without pausing the ad campaign


• Analyze mobile ad campaign performance in real-time by mobile browser, device, mobile operating system, social media  activity and measure purchase intent
Technology Advances


1. Single creative, multiple delivery


2. Automatic detection and switching between Flash and HTML5


3. Automatic Landscape and Portrait Switching


4. Automatic video encoding/switching


5. Support for In-Page or In-App Ads


6. Full Detailed Mobile Analytics



Standard Interactivity Options

Downloadable coupon or special offer: Promote your special offers with your video ad and allow customers to  download your coupons.

Send information via SMS: Allow customers to request and share your business information via SMS text.

Embed your ad in another website or blog: Reach a larger audience by allowing customers to embed your video ad on another website or blog.

Allow customers to request more info via email: Let users request more information about your business via email directly from your video ad.

Visit Advertiser Website: Direct customers to your website or landing page to maximize online traffic and drive further engagement.

ShareThis, Social Interactivity: Allow customers to share your video ad on popular social networks, like  Facebook, Twitter and many more.

Facebook - Add to Profile: Enable customers to embed and display your ad on their Facebook profile and share it with their friends.

Like this on Facebook: Allow customers to ‘Like’ your brand or product on Facebook and become a fan to  increase following of your brand and products.

Tweet This: Increase viral sharing by allowing customers to post your ad on Twitter.

Share ad with a friend: Let users promote your video ad and share it with friends via email.

Bookmark Advertisement: Allow customers to bookmark your video ads to continue interacting with your brand even after the campaign has ended


Custom Interactivity




• Taking a virtual home tour
• Seeing a Flash/Video tour of a car interior and requesting a test-drive
• Displaying a map to find the closest store location
• Showing a series of video clips for a concert tour
• Participating in a trivia contest or quiz to win a discount
• Requesting a quote for an insurance policy or home loan and more




Mobile Analytics


• Performance Summary — Video Ad Impressions, views, completions by quartiles, clicks/taps, Interaction Rate (IR), ad
replays, mutes & un-mutes, various interactions (coupon/brochure downloads, inquiry form submissions, email, embed,
SMS, Social sharing, etc.) as well as any other custom interactions built into the mobile ad unit.
• Purchase Intent Funnel — Determines user intent and what stages of the purchase funnel they are likely to be in;
awareness, consideration, engagement or intent to purchase.
• Performance Comparison — Compares campaign performance by device manufacturer, mobile browser or results of
multiple mobile video ad campaigns.
• Social Analytics – Tracks the video ad activity and viral effects on social media networks like the Facebook and Twitter.
• Trends — Performance of your mobile video ad campaigns over time.

Link Building Blueprint

Newspaper Wars- Hindu vs Times of India

Banners created by Hindu

And this is what TOI replied

Cheat Code to check what Error 404 Pages are returning

Technically speaking, 404 pages should not return status 200 codes. The reasoning being that it could be confusing to spiders as they see a page that exists technically have no content. This can affect rankings over time because it is creates massive duplicate content as bots are crawling through the same content over and over again across several URLs. 


How to check this?

Go to Google andf type this :

site:example.com/ "page not found"

Lets look at an example of www.ibibo.com

All the results mentioned above are returning results which is not good . So next time when you are analysing any of the website, please make sure you check this seperately.

A very good SEO tool - On page elements

Found out a new tool for SEO which is really very helpful. Here is a brief text from Screaming Frog

"The Screaming Frog SEO Spider is a small desktop program you can install on your PC or Mac which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.

The Screaming Frog SEO Spider allows you to quickly analyse, audit and review a site from an onsite SEO perspective. It’s particulary good for analysing medium to large sites where manually checking every page would be extremely labour intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue.

 The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. Our video below provides a demonstration of what the tool can do -"

I tried it and underneath is a screenshot of my findings. This is for one of our Internal Projects CRMDomain

A quick summary of some of the data collected -

·         Errors – Client & server errors (No responses, 4XX, 5XX)

·         Redirects – (3XX, permanent or temporary)

·         External Links – All followed links and their subsequent status codes

·         URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, long over 115 characters

·         Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content

·         Page Title – Missing, duplicate, over 70 characters, same as h1, multiple

·         Meta Description – Missing, duplicate, over 156 characters, multiple

·         Meta Keywords – Mainly for reference as it’s only (barely) used by Yahoo.

·         H1 – Missing, duplicate, over 70 characters, multiple

·         H2 – Missing, duplicate, over 70 characters, multiple

·         Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc

·         Meta Refresh – Including target page and time delay

·         Canonical link element & Canonical HTTP headers

·         X-Robots-Tag

·         File Size

·         Page Depth Level

·         Inlinks – All pages linking to a URI

·         Outlinks – All pages a URI links out to

·         Anchor Text – All link text. Alt text from images with links

·         Follow & Nofollow – At link level (true/false)

·         Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters

·         User-Agent Switcher – Crawl as Googlebot, Bingbot, or Yahoo! Slurp

·         Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that’s analytics code, specific text, or code etc. (Please note – This is not a data extraction or scraping feature yet.)

Privacy Policy for your Website- Creation and Best Practices

Privacy Policy Best Practices

Creating, updating, monitoring or managing privacy policies and practices may not be your responsibility. But that doesn’t mean you should ignore possible missteps. More importantly, those who are responsible may not know the rules, regulations or best practices.

For those who are responsible, whether it’s part of your job because you’re an entrepreneur and everything is your responsibility, or you’re hoping to add this area to your book of knowledge, there are best practices to keep in mind.

1. Don’t ignore the FTC or state laws that provide minimum standards.
2. Write the policy in plain English. If you have a lawyer draft your policy, ask that it be written so your consumer or visitor will clearly understand.
3. Don’t cut and paste something you found for free on the Internet. Because the risk of penalties is very real, this is not the time to be cheap. Your policy should be your own and reflect the unique circumstances of your site.
4. Update your policy regularly to reflect changes in the online environment, what your company actually does with information and clarify areas that may be vague. And once it’s updated, communicate the update!
5. Follow the policy! If there is only one thing learned from the FTC sanctions of Facebook, it is that you should follow your policy and not engage in deceptive practices.
6. Allow consumers, readers, forum visitors or others to opt out of having their personal information retained. And then follow through with their wish.
7. Make your policy easy to find and accessible. One of the biggest complaints I hear is that the policies are buried or inaccessible due to broken links.
8. Ensure that the stored information is, indeed, secure. Security breaches are not only very costly in terms of having to invest in infrastructure, the potential disclosure or sale of private information can be devastating.
9. Utilize a well-respected privacy certification program to add credibility.
10. Do not ask for intrusive or excessively personal informationunless it’s absolutely necessary. Consumers are getting savvier and are less willing to provide sensitive information if they don’t feel the situation merits such an intrusion. If you need this information, be clear as to why and include how you will protect the data.

Videos Indexing in SERP through YouTube Videos

Go to youtube channel , we will now embed all the youtube videos in the website

1.    Open any of the video and follow the steps mentioned : 1>2>3>4

2.       Now paste this code on the website where you want to have this video placed. Every Video should have the following :

·         Title - This should be the same as the title of the page your video appears.

·         Description - Make this exactly match the meta description of your page.

·         Play page URL - The canonical URL of the page your video appears.

·         Thumbnail URL - By thumbnail they mean a high resolution image up to 1920x1080.

·         Raw video location - This is the embed src link noted from above pointing at the clip.

   3.        Once you have all the videos placed on the website, its now the time to create a video sitemap. The best way to learn how a video sitemap works is to see one. First start by creating a new file, name it something like: video-sitemap.xml

   4.   Once you're done you'll upload it to the root of your website:

http://yourdomain.com/video-sitemap.xml

5.     The final Sitemap should look something like the one mentioned below. For every video you have copy/paste the <url></url> block. In the example below there are two video URL blocks, the top block has descriptors for the fields, the bottom block is exactly a video sitemap should look like. Its  preferable to keep videos in chronological order with the newest video on top.

6.        Once you are done, upload the sitemap using Google Webmaster: https://www.google.com/webmasters/tools/home?hl=en


So here is the way to get listed in SERPs with all your video sitemaps.

Complete List of SEO TOOLS

Alexa

• Alexa-Ranking
  Alexa page-rank-and-rating-results

Backlink

• Anchor Text Backlink Checker
  This tool is to check your backlinks and the anchor text used in those backlinks.
• Backlink Analyzer
  Research and analyze websites for link quality. Checks for Indexed Pages, Links to Website, EDU & .GOV Links, Domain Age & Expiration, Google PageRank, Alexa Traffic Rank, DMOZ Listing
• Backlink Anchor Text Analyzer
  This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your website
• Backlink Builder
  Building Quality backlinks is one of the most important factors in Search Engine Optimization…

Domain Popularity, Domain Stats Tools…

• Domain Age Tool
  This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started
• Domain Dossier
  Investigate domains and IP addresses
• Domain Popularity
  This tool shows you all backlinks for the given domain, including up to 10 subpages per backlinking domain, host IP and Google PageRank
• Domain Stats Tool
  This tool helps you get all kind of statistics of your competitor’s domains. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
• HTTP / HTTPS Header Check
  This tools allow you to inspect the HTTP headers that the web server returns when requesting a URL. Works with HTTP and HTTPS URLs
• View HTTP Headers
  This little tool lets you view the HTTP headers for a HTTP request
• View HTTP Path
  This little tool lets you view the path/redirects a request takes to get fulfilled

Google Page Rank Checker, Adwords Keyword Tools,Google Banned Tools…

• Advanced Google searches
  Use this tool to search google in many special ways. A useful resource for search engine optimization (especially keyword research) among other things
• Check Google Pagerank
  Now you can check the Google PageRank of any web page without installing the Google toolbar
• Check PageRank by Google data center
  With this tool you can check the PageRank from different data centers
• Free Google Adsense Keywords & YPN Keywords Search Tool
  With the ability to search a growing database of tens of thousands of high-dollar Adsense keywords, Iotaweb allows publishers to find the keywords and key phrases that will allow them to focus their content to monetize their site most effectively.
• Google Adwords Keyword Tool
  Keyword tool from Google that provides Specific and Similar keywords.
• Google Banned Tool
  This tool uses two methods to check to see if a URL you enter is in the Google database. Its a great way to check to see if you have been banned by Google for various reasons….
• Google Keyword Ranking Tool
  Search with list of keywords from differnet Google search sites
• Google Page Rank Checker
  Instantly check the PageRank of any website or web page
• Google Page Rank Checker
  A simple tool that checks and your PageRank so you can display it on your website
• Google Sets
  Automatically create sets of items from a few examples.
• PageRank Authenticity Check
  This tool shows you the PageRank of a given domain. Also the PageRank will be checked of authenticity
• Page Rank Tool
  Our PageRank Tool will query and return the Google PageRank values for submitted URL from various Google datacenters…
• Visual PageRank
  The Visual PageRank – Tool shows all links and there corresponding PageRanks

Keyword Analysis Tool, Keyword Density, Keyword Suggestion Tools…

• McDar Keyword Analysis Tool
  Enter URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
• Keyword Density
  This tool shows you how often appears which word in content of given domain
• Keyword Density
  The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
• Keyword Density Checker
  Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.
• Keyword Difficulty Tool
  The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo…
• KwMap.net
  A Keyword Map For the Whole Internet
• Keyword Suggestion Tool
  This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations..
• Website Keyword Suggestions
  This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
• Ontology Finder
  Related Keywords Lookup Tool

Link Popularity Check, Site Link Analyzer, Link Value…

• Deep Link Ratio Tool
  This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.
• Link Popularity Check
  Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility…
• Link Popularity Checker
  The Link Popularity Checker tells you how many websites are linking to yours…
• LINK VALIDATION SPIDER
  Free Online Broken Link Checker
• Link Price Calculator
  This tools will help you determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website
• Link Value
  This tool calculates the link value per month of a given website.
• Reciprocal Link Check
  This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
• Site Link Analyzer
  This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text…
• The Link Reputation Measurement Tool
  Reveals backlinks pointing to your target url along with the following: Link Survey – Link Reputation Score – Text used in links pointing to you – Alexa traffic analysis for the site corresponding to each backlink
• Outbound Links
  This tool shows every outgoing link from the given domain. Separated in external and internal links

Meta Tag Generators

• Meta Tag Generator
  Our Meta Tag Generator will read the page you specify, remove common words from it, and pick the most used words on the page. It will then generate a Meta Keywords tag using the words it has found…
• Meta Tag Generator
  Use this tool to generate a search engine friendly Head Tag for your web site
• Title & Meta Tags Generator
  his code generator will build the title and meta tags for your site to help improve your website’s search engine ranking using our Meta Tag Generator

Miscellaneous Tools

• Directory Submission Manager
  Use this free tool to track your submissions to various web directories….
• Copyscape
  Search for copies of your page on the Web
• Site Analysis including Link Popularity
  This tool generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory
• Sitemap Generator
  Create your Google Sitemap Online
• Similar Page Checker
  Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
• Speedtester
  This tool shows the duration of a given website. This value can be used for showing how long a website take to load and if it is better to optimize the website or change a (slow) ISP.
• mod_rewrite RewriteRule Generator
  Our mod_rewrite RewriteRule generator will take a dynamic url given to it, and generate the correct syntax to place in a .htaccess file to allow the url to be rewritten in a spiderable format
• URL Rewrite (mod_rewrite)
  With this tool you can generate dynamic urls to search engine friendly urls..
• URL Rewriting Tool
  Create Search Engine Friendly URLs
• User Agent Cloaking Detector
  This tool simulates the Googlebot (based on User-Agent) to detect cloaked content
• What is Hosted on that IP
  This little tool lets you view the virtual hosts on a particular IP

Search Engine Position Checker, Spider Simulator, Ranking Report, SERP Tracker

• Google vs Yahoo Graph
  This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines
• Search Engine Position Checker
  The Search Engine Position Checker tool will automatically query the search engines you specify and check if your URL appears in the first 50 results for your chosen keywords….
• Search Engine Spider Simulator
  With this tool you see all informations a search engine spider receive from a website.
• Marketleap Search Engine Verification Tool
  Our verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword
• Number of pages indexed
  This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.
• Search Engine Ranking Report
  Input key phrase list get Google rankings
• Serps Position
  Use this tool to find out, on which position your domain is ranked for the given keyword and compare the first 100 results by Google, search.MSN and Yahoo.
• SERP Tracker
  The SERP Tracker reports on search engine results and charts performance over time

SEO Analyzer, Scanner

• Free SEO Tools
  SEOToolSet
• Cool SEO Tool!
  This internet marketing tool checks the top 10 sites that rank in Google. After that, it checks to see how those 10 sites rank in Yahoo and in MSN….
• SEO Analyzer
  The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines
• SEO Scanner
  An all-in-one advanced SEO analysis, tracking, and reporting tool

Robots.txt Tools

• Robots Txt Generator
  Use this tool to generate a simple robots file for your website…
• Robots.txt syntax checker
  This robots.txt syntax checker checks the contents of a site’s robots.txt…