I was just going through one of the providers who provides Interactive Video Advertising on Mobile. Mobile Advertising (Video ads) will be the trend that most of the Advertisers and Agencies will look up to. The interface is a single click , easy-to-use web interface
So what are the mobiles which support the Interactive Mobile Advertising on Mobile. Lets have a look:
Supported Mobile Devices
• iPhone classic, 3G, 3GS and 4 (5 will be supported when available)
• All iPad versions
• Android phones with OS versions 2.2, 2.3, 3.0 and 3.1
• Android tablets with Android 2.2, 2.3, 3.0 and 3.1
• All Blackberry phone devices (video may be delivered without interactive feature
Key Capabilities
Technically speaking, interactive video advertising technology provides advertisers and publishers the following key capabilities:
• Deliver highly engaging video ads on mobile and tablet devices via a single tag that is fully compatible with all mobile and tablet devices in the market today, including the iPhone, iPad, Android devices and Blackberry
• Add interactive and social widgets to maximize user interactions from a wide selection of standard interactivity options or easily insert custom interactions to meet your video ad campaign objectives
• Use a single mobile ad tag to offer the same user experience across multiple devices and mobile operating systems
• Feature as many interactions as you want and rotate and test widgets on the fly without pausing the ad campaign
• Analyze mobile ad campaign performance in real-time by mobile browser, device, mobile operating system, social media activity and measure purchase intent
Technology Advances
1. Single creative, multiple delivery
2. Automatic detection and switching between Flash and HTML5
3. Automatic Landscape and Portrait Switching
4. Automatic video encoding/switching
5. Support for In-Page or In-App Ads
6. Full Detailed Mobile Analytics
Standard Interactivity Options
Downloadable coupon or special offer: Promote your special offers with your video ad and allow customers to download your coupons.
Send information via SMS: Allow customers to request and share your business information via SMS text.
Embed your ad in another website or blog: Reach a larger audience by allowing customers to embed your video ad on another website or blog.
Allow customers to request more info via email: Let users request more information about your business via email directly from your video ad.
Visit Advertiser Website: Direct customers to your website or landing page to maximize online traffic and drive further engagement.
ShareThis, Social Interactivity: Allow customers to share your video ad on popular social networks, like Facebook, Twitter and many more.
Facebook - Add to Profile: Enable customers to embed and display your ad on their Facebook profile and share it with their friends.
Like this on Facebook: Allow customers to ‘Like’ your brand or product on Facebook and become a fan to increase following of your brand and products.
Tweet This: Increase viral sharing by allowing customers to post your ad on Twitter.
Share ad with a friend: Let users promote your video ad and share it with friends via email.
Bookmark Advertisement: Allow customers to bookmark your video ads to continue interacting with your brand even after the campaign has ended
Custom Interactivity
• Taking a virtual home tour
• Seeing a Flash/Video tour of a car interior and requesting a test-drive
• Displaying a map to find the closest store location
• Showing a series of video clips for a concert tour
• Participating in a trivia contest or quiz to win a discount
• Requesting a quote for an insurance policy or home loan and more
Mobile Analytics
• Performance Summary — Video Ad Impressions, views, completions by quartiles, clicks/taps, Interaction Rate (IR), ad
replays, mutes & un-mutes, various interactions (coupon/brochure downloads, inquiry form submissions, email, embed,
SMS, Social sharing, etc.) as well as any other custom interactions built into the mobile ad unit.
• Purchase Intent Funnel — Determines user intent and what stages of the purchase funnel they are likely to be in;
awareness, consideration, engagement or intent to purchase.
• Performance Comparison — Compares campaign performance by device manufacturer, mobile browser or results of
multiple mobile video ad campaigns.
• Social Analytics – Tracks the video ad activity and viral effects on social media networks like the Facebook and Twitter.
• Trends — Performance of your mobile video ad campaigns over time.
So what are the mobiles which support the Interactive Mobile Advertising on Mobile. Lets have a look:
Supported Mobile Devices
• iPhone classic, 3G, 3GS and 4 (5 will be supported when available)
• All iPad versions
• Android phones with OS versions 2.2, 2.3, 3.0 and 3.1
• Android tablets with Android 2.2, 2.3, 3.0 and 3.1
• All Blackberry phone devices (video may be delivered without interactive feature
Key Capabilities
Technically speaking, interactive video advertising technology provides advertisers and publishers the following key capabilities:
• Deliver highly engaging video ads on mobile and tablet devices via a single tag that is fully compatible with all mobile and tablet devices in the market today, including the iPhone, iPad, Android devices and Blackberry
• Add interactive and social widgets to maximize user interactions from a wide selection of standard interactivity options or easily insert custom interactions to meet your video ad campaign objectives
• Use a single mobile ad tag to offer the same user experience across multiple devices and mobile operating systems
• Feature as many interactions as you want and rotate and test widgets on the fly without pausing the ad campaign
• Analyze mobile ad campaign performance in real-time by mobile browser, device, mobile operating system, social media activity and measure purchase intent
Technology Advances
1. Single creative, multiple delivery
2. Automatic detection and switching between Flash and HTML5
3. Automatic Landscape and Portrait Switching
4. Automatic video encoding/switching
5. Support for In-Page or In-App Ads
6. Full Detailed Mobile Analytics
Standard Interactivity Options
Downloadable coupon or special offer: Promote your special offers with your video ad and allow customers to download your coupons.
Send information via SMS: Allow customers to request and share your business information via SMS text.
Embed your ad in another website or blog: Reach a larger audience by allowing customers to embed your video ad on another website or blog.
Allow customers to request more info via email: Let users request more information about your business via email directly from your video ad.
Visit Advertiser Website: Direct customers to your website or landing page to maximize online traffic and drive further engagement.
ShareThis, Social Interactivity: Allow customers to share your video ad on popular social networks, like Facebook, Twitter and many more.
Facebook - Add to Profile: Enable customers to embed and display your ad on their Facebook profile and share it with their friends.
Like this on Facebook: Allow customers to ‘Like’ your brand or product on Facebook and become a fan to increase following of your brand and products.
Tweet This: Increase viral sharing by allowing customers to post your ad on Twitter.
Share ad with a friend: Let users promote your video ad and share it with friends via email.
Bookmark Advertisement: Allow customers to bookmark your video ads to continue interacting with your brand even after the campaign has ended
Custom Interactivity
• Taking a virtual home tour
• Seeing a Flash/Video tour of a car interior and requesting a test-drive
• Displaying a map to find the closest store location
• Showing a series of video clips for a concert tour
• Participating in a trivia contest or quiz to win a discount
• Requesting a quote for an insurance policy or home loan and more
Mobile Analytics
• Performance Summary — Video Ad Impressions, views, completions by quartiles, clicks/taps, Interaction Rate (IR), ad
replays, mutes & un-mutes, various interactions (coupon/brochure downloads, inquiry form submissions, email, embed,
SMS, Social sharing, etc.) as well as any other custom interactions built into the mobile ad unit.
• Purchase Intent Funnel — Determines user intent and what stages of the purchase funnel they are likely to be in;
awareness, consideration, engagement or intent to purchase.
• Performance Comparison — Compares campaign performance by device manufacturer, mobile browser or results of
multiple mobile video ad campaigns.
• Social Analytics – Tracks the video ad activity and viral effects on social media networks like the Facebook and Twitter.
• Trends — Performance of your mobile video ad campaigns over time.
No comments:
Post a Comment