Thursday 17 November 2011

Excellent combination of ATL and Digital Advertising Mediums :Good ad by Reliance Mobile

Just saw this ad on the website www.afaqs.com . This Ad appears on television as well. Now they have leveraged Digital as a medium to integrate both the mediums viz : Above the line (ATL) and the Digital. I am sure you will like it. Please have a look...

The ad plays up when the website opens:

1: The lady appears on the right hand side of the screen



2.  Then, the lady appears on the left  hand side of the screen



3.  Finally the ad stops when she says 'Aur Aapka'



4. To see the AD again, you need to replay it using a replay button:


1 comment:

  1. Sarang, calling Anuska "the lady" is insulting. :D

    - Ritesh.

    ReplyDelete