Tuesday, 22 November 2011

Linkedin Action items- Initial level activities

Profile
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ItemDescription
Basic ProfileComplete basic profile information including headline, summary, specialties, education, experience, associations, interests, honors & awards, and a headshot.
WebsitesInclude links to your company website, personal website, blog, Twitter page or other site that promotes you or your business.
Status UpdatesUpdate status updates several times per week to stay top of mind with your network.  Consider including links to blog posts, event invitations, videos, webinars, and podcasts in your status update.
Applications
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ItemDescription
Blog Link / WordPressIf you have a blog, add the Blog Link application to display the latest posts directly on your profile.  If your blog is hosted through WordPress, consider using the WordPress Application instead of Blog Link.
SlideShareAdd the SlideShare application to your profile to display marketing collateral and presentations. Convert brochures or other marketing material into a presentation to use in this application.
Box.netIf you have marketing documents you’d like to make available for download, add Box.net to your profile.  Documents to share could include brochures, service/product sheets or forms.
Groups 
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ActionDescription
Join GroupsSearch and join groups comprised of your target market or centers of influence.  Search for groups using specific search criteria such as professions, associations, geographical areas, or lifestyle interests.
Post NewsWhenever you publish a new article, blog post or newsletter to your website, share it with your groups.  Use the “submit a new article” function on the group’s News page to include a link to your article. Include the link on every group in which you belong.
Post DiscussionsShare information that does not apply to the News page with your groups by posting a discussion board message.  This can include links to videos, podcasts or event registration pages.
Respond to DiscussionsProvide answers to group discussion questions in order to spark conversation with a potential client or center of influence.
Events
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ActionDescription
Post EventsPost online and offline events you are hosting to the LinkedIn Events page to promote your events.

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