As more consumers begin to make use of tablets or high-end mobile devices, businesses need to understand this shift towards mobile and adapt your marketing mix. This mobile ads reporting enhancement in Google Analytics will help you make more sense of how mobile advertising interacts with your business.
Europe based Global Performance Marketing Professional | Markets: India, SE Asia, Europe, Middle East & North Africa | Agency, Client-side & Consulting | Full-funnel B2C, B2B & D2C | Budgets: 5-figure € to €3M+/month | Led teams: 4–15 members | AI-enabled Optimization | Industries: eCommerce, Fashion, Beauty, Lifestyle, FMCG, FinTech, SaaS, Tech, Education, Hospitality, Real Estate & Healthcare | Scaling acquisition & retention | Focus: ROAS, CAC, LTV & Revenue Growth.
Monday, 14 November 2011
Mobile ad performance in Google Analytics.
As more consumers begin to make use of tablets or high-end mobile devices, businesses need to understand this shift towards mobile and adapt your marketing mix. This mobile ads reporting enhancement in Google Analytics will help you make more sense of how mobile advertising interacts with your business.
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