YOUTUBE CHANNEL OPTIMIZATION STRATEGIES
#1 Pick Descriptive Title Tags
Title tag keyword relevancy and positioning is one of the biggest on site search ranking factors, the title tag follows the format of ‘Youtube – ‘video name’
#2 Internal Linking with Video Responses
Building internal links from your popular pages to this new page
#3 Internal Linking with Playlists
One brilliantly successful trick to supercharge your video’s traffic is to put it in a playlist with several other highly popular related videos. Playlists tend to appear very high up on the Youtube search results page, which helps your video receive a high proportion of Youtube search traffic. The benefits don’t end there though, when you group a collection of songs together in a playlist it is possible that your video will be automatically linked to as a ‘related playlist result’ in the sidebar along other videos within that playlist, which means more internal link juice and more chance of someone clicking through to your video, nice.
#4 Encourage Ratings
To encourage viewers to rate your video I would recommend adding annotations (an editing feature on Youtube) towards the end of the video reminding them to rate your video.
#5 Encourage Comments
Allow users to insert comments, for this you need to follow some of the strategies that naturally increase the comments.
#6 Build External Links
Although it’s unlikely to have much of an effect on your ranking within the Youtube search results or in Google Universal Search, it still helps standard (non-universal) Youtube results to rank better in Google’s Index.
#7 Link from your video description
Youtube shows 27 characters in the video description before it’s truncated with ‘…’. It’s recommended to include a clickable link to your website within this limit to help refer traffic from your video to your site.
#8 Don’t Limit Yourself to Youtube
Extend your video network , do not limit yourself to the youtube channel network. I would strongly recommend hosting your video on multiple video hosts (with slightly varied titles) to increase the ability of your video being found from search engines. You can use a time saving service like Tubemogul to distribute your video to multiple video hosts in one upload.
#9 Add Relevant tags
Use relevant tags for optimization purpose, remember that the tags should be relevant
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