As it is a matter of the fact that in 2012 we will be having lots of Integrated Marketing efforts. One of such Integration can be seen in this example.
En Route Media, the in-taxi digital entertainment network, has tied up with daily deals website Buzzr.in to provide offers to Easy Cab passengers in Mumbai.
It's a unique amalgamation of online deals on an offline platform. Flo, as the in-taxi digital entertainment programme is called, is available in around 250 Easy Cab taxis in Mumbai. Flo works through a tablet like device, with sound and touch screen options, which is fitted behind the driver and passenger seats of the cabs. Through the device, Buzzr.in uses a video with voiceovers to display deals and reveals a Deal ID to avail the coupon at the end. The customers can avail the deals by sending an SMS with the Deal ID to the number provided in the ads.
En Route Media, the in-taxi digital entertainment network, has tied up with daily deals website Buzzr.in to provide offers to Easy Cab passengers in Mumbai.
It's a unique amalgamation of online deals on an offline platform. Flo, as the in-taxi digital entertainment programme is called, is available in around 250 Easy Cab taxis in Mumbai. Flo works through a tablet like device, with sound and touch screen options, which is fitted behind the driver and passenger seats of the cabs. Through the device, Buzzr.in uses a video with voiceovers to display deals and reveals a Deal ID to avail the coupon at the end. The customers can avail the deals by sending an SMS with the Deal ID to the number provided in the ads.
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