With an aim of reaching out to close to 80 per cent of mobile and Internet users in India, Yahoo! India recently forayed into the online video content space in India. The global digital and search engine company is offering exclusive and licensed video content online for the Indian audience, which it believes, will benefit advertisers and content generators across the digital space. The company is already in talks with over 20 leading advertisers.
What makes yahoo different? It is already a late entrant, here are some facts:
1. The content will not be user-generated, it will allow only licensed and clutter-free content to both content providers and consumers.
2. The offering and positioning of Yahoo! India is licensed and premium content online.
3. The company will offer video propositions across all genres like Bollywood news, feature, movies, sports, news, lifestyle and entertainment.
4. For adversitsers. the content is 100% cleran and licensed and will hold copyright certification.
Lets see how Yahoo! willmake its place in the rapidly growing Video content market.
What makes yahoo different? It is already a late entrant, here are some facts:
1. The content will not be user-generated, it will allow only licensed and clutter-free content to both content providers and consumers.
2. The offering and positioning of Yahoo! India is licensed and premium content online.
3. The company will offer video propositions across all genres like Bollywood news, feature, movies, sports, news, lifestyle and entertainment.
4. For adversitsers. the content is 100% cleran and licensed and will hold copyright certification.
Lets see how Yahoo! willmake its place in the rapidly growing Video content market.
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