Fantastic Campaign by Red Bull (Energy Drink) based on Corporate Chamchas :)

According to AFAQS

"The campaign, designed around the thought 'Why climb the career ladder, when you can fly!' is currently active on social media platforms such as Facebook and YouTube and showcases how the energy drink can enhance performance at work.

Energy drink Red Bull has launched a campaign to appeal to the ambitious streak of people who want to climb the corporate ladder through performance. It poses Red Bull as a drink that helps them to reach this goal, as the active ingredients in it enable one to give peak performance and thus rise to the top. The essence of the entire campaign is captured in the line: 'Why climb the career ladder when you can fly!'.

The campaign, which has a strong focus on the digital medium, is a tongue-in-cheek take on the Indian corporate culture, where a corporate 'chamcha' is ready to do anything to climb the career ladder. As part of the campaign, Red Bull has launched a viral video on YouTube. Titled 'Corporate Chamcha', the film shows how ridiculous it is to be a 'chamcha' and presents an alternate way to reach the top.

The insight of the idea is that drinking Red Bull keeps one sharp and enhances performance, so one need not be a 'chamcha' to be professionally successful. The film has been made by Delhi-based agency, The Brewhouse."

Here are few screenshots:

Redull has created a subdomain and hosted it here

This is how the Homepage looks like

Click on start and this screens opens up which guides you ..

You are given a task to perform 

When you click 'Start' the game starts

Game Ends with some information(Passed/Fail) with comments

                                                  Even if you don't win, there is another chance to play and win ;)


Cheers