Overall
App Journey
The overall app marketing process
can be split into 5 major areas.
1.New user acquisitions- Attract new users
+ Download the app
2.Installation- This is the stage where
user opens it for the first time
3.Engagement- User opens the app, engage
with it. Can be organic (self driven) or promoted (ads)
4.Remarketing- Attract existing users,
engage and drive more traction
5.Re-engagement- Completion of an event in
the app- deep links usage
Attribution
benefits
1.Accurately measure mobile campaign
performance
2.Accurately measure revenue and ROI
3.Improve personalization efforts as you
get the holistic view of the customer journey and touchpoints
4.Make powerful optimizations
5.Compare multiple networks and see which
is performing and which one does not
6.Manage budget efficiently and reduce
media wastage
7.Correctly attribute credit to the source
and manage payouts without efforts
No comments:
Post a Comment