South America/LATAM- Market study and Potential -2016

Let's see some of the amazing facts about LATAM/South America. I have tried to include less text and more visuals so that you can have a better idea of the overall landscape.


Before we move on wit the statistics, here are some facts about LATAM/South America

Biggest e-commerce markets - Brazil, Mexico, and Argentina

• Biggest e-commerce markets - Brazil, Mexico, and Argentina
• LATAM/South America is one of the fastest-growing regions for e-commerce, behind Asia-Pacific.
• Brazil is the largest online retail market in Latin America, accounting for 42% of the region's $47.4 billion in e-commerce sales.
• e-commerce growth is decelerating due to an economic downturn.
• Mexico is the 2nd largest market for e-commerce- accounts for 12.3% of the region's e-commerce
• Argentina ranks third- currently accounts for 8.9% of sales in the region, but by 2019, we expect its market share to increase to 14.6%.
• 50% of South American citizens are in contact with at least one social network (compared to 59% of North Americans).
• Facebook makes up for more than 90% of the social market. 
• Brazil is the fifth largest country in the world in terms of area and population and with more than 204.5 million inhabitants is the most heavily populated country in South America. 
• Brazil is on 7th place of the most important economic powers in the world. 
• The population structure of Brazil is relatively young and 23.5 % of the inhabitants are under 15 years of age. This creates a potential consumer group of about 48 million young people.
• The Brazilian market has an extremely large imbalance between incomes: 20 % of the population with higher income account for 63.8 % of the national product and 20 % with low income for only 2.5 %.
• Latam is one of the world’s largest mobile markets.
• Brazil and Mexico account for most mobile app sessions in Latin America
• 20% time spent on Mobile is devoted to sports while other 20%- social and apps
• Brazil has the most advanced market in Latin America (halfway between Europe or the United States), but the market is more competitive with many more players leading to higher average costs.
• Mexico & Argentina are the two best markets to invest in. Both countries have a significant volume of consumers in addition to moderate costs that allows for good results

Number of internet users in Latin America from 2014 to 2019 (in millions)

Distribution of internet users in Latin America as of April 2015, by age group

Distribution of internet users in Latin America as of May 2015, by age group and gender

Number of mobile phone internet users in Latin America from 2014 to 2019 (in millions)

Internet user penetration in Latin America from 2013 to 2019

Mobile phone internet user penetration in Latin America from 2014 to 2020

Internet Usage and Population in South America