You are an advertiser, running a Display campaign for your Brand/client. You are very Brand sensitive and do not want your brand to appear on porn, sensitive, tragedy or any other website (which is not in line with your Brand and you do not want to associate with such content/placements/media/publishers etc).
So how to do it in under 1 minute and make sure your brand is safe?
Log in to your adwords account (This process is for New Adwords console)
Follow the steps mentioned below:
Once you click on the content exclusions, the below screen will open
Select the categories you do not want. For example, i have selected 8 categories that I do not want. Remember, you are doing this at the account level. So this will automatically be reflected in all the campaigns at content exclusion level. You do not have to enter it again for any of your future campaigns.
How is this beneficial?
Lets say you are a brand associated with Baby products and your target audience is Young mothers. You dont want your ad to show on any tragedy, conflict, porn or for that matter games sites. Using the above will help you to get rid of it
Is it guaranteed that my brand will be safe?
Well,I would answer this as - YES and NO. Why? See below
See the disclaimer from Google Below
What should you do next?
My recommendations- First, audit what kind of business you are in, what is your brand association, what kind of content you want your brands to be associated with. Based on that, you can select the categories as mentioned in the above figure and make sure that your brand is safe.
Any other Tactic?
Yes sure, you can also do the manual addition of all the websites, apps, placements that you want to remove from your media placements list.
Go to placements>Click
Then select Exclusions from the top menu
Then Click on the + sign
Once you click on the + sing, the below will open. You have an option to exclude the placements at 3 level as shown
From Account, Campaign and Adgroup level. For the sale of this topic, I will take you through account level exclusions.
Important thing to remember here, if you select Account level, it will automatically be applicable to Campaign and Adgroup level. Similarly, if you select it at Campaign Level, it will automatically be applicable to Adgroup level
Thanks for reading
Sarang
So how to do it in under 1 minute and make sure your brand is safe?
Log in to your adwords account (This process is for New Adwords console)
Follow the steps mentioned below:
- Go to settings >Click
- Now go to Account Setting
- Then click content exclusions
Once you click on the content exclusions, the below screen will open
Select the categories you do not want. For example, i have selected 8 categories that I do not want. Remember, you are doing this at the account level. So this will automatically be reflected in all the campaigns at content exclusion level. You do not have to enter it again for any of your future campaigns.
How is this beneficial?
Lets say you are a brand associated with Baby products and your target audience is Young mothers. You dont want your ad to show on any tragedy, conflict, porn or for that matter games sites. Using the above will help you to get rid of it
Is it guaranteed that my brand will be safe?
Well,I would answer this as - YES and NO. Why? See below
See the disclaimer from Google Below
What should you do next?
My recommendations- First, audit what kind of business you are in, what is your brand association, what kind of content you want your brands to be associated with. Based on that, you can select the categories as mentioned in the above figure and make sure that your brand is safe.
Any other Tactic?
Yes sure, you can also do the manual addition of all the websites, apps, placements that you want to remove from your media placements list.
Go to placements>Click
Then select Exclusions from the top menu
Then Click on the + sign
Once you click on the + sing, the below will open. You have an option to exclude the placements at 3 level as shown
From Account, Campaign and Adgroup level. For the sale of this topic, I will take you through account level exclusions.
Important thing to remember here, if you select Account level, it will automatically be applicable to Campaign and Adgroup level. Similarly, if you select it at Campaign Level, it will automatically be applicable to Adgroup level
Thanks for reading
Sarang
No comments:
Post a Comment