Facebook 3 New Ad formats- Video poll ads, AR ads and playable ads +How to create Video polls- Step by step--Sarang Kinjavdekar

Lot of you might have seen the 3 new Ad formats launched by Facebook recently. The format is playable, people today want something which is interactive and ads that are not just spam but interactive too. Keeping this in mind, Facebook has launched 3 new formats.These new playable formats are helping brands further embrace this trend -it encourage a playful experience between people and businesses, and deliver results(well, I have not tried this, but will try it soon).

Format 1- Poll Only

Format 2- Watch and Browse

Format 3- Poll + Watch & Install- Left image -frame 1 and Right image - Frame 2

Format 4- AR Ads

As per Facebook -For WeMakeUp, AR Ads on Facebook enabled customers to try on its latest shade of lipstick, and as a result the brand drove a 27.6 point lift in purchases with the average person spending 38 seconds interacting with the ad unit. Now we’re          expanding the AR opportunity to more advertisers, entering open beta for AR Ads globally this fall.

How to create a Video poll?

1. Go to your Facebook Page
2. In the Create Post box, click Photo/Video
3. Click Upload Photos/Video
4. Select the video you want to upload
5. In the upload screen, click Polls
6. Click Create Poll
7. Enter your poll question
8. Set the time your poll will start and end within your video
9. Click to decide if viewers can see the results of your poll
10. Click Save Poll

Format 5- Playable expansions

Thanks for reading.