1. Focus on the people.
2. Invest in people first, business second.
3. Quit measuring your success by only Facebook likes.
4. Your influence and ability to build community is more important than your Klout score
5. Focus on value to the community.
6. Empower leaders.
7. Don’t depend on Klout and other influence scores to determine who should be in your community.
8. Don’t follow your competition.
9. Come out from behind the logo and avatar.
10. Treat me as a human being
11. Learn more about me than teaching me about you.
12. Provide structure but let the community organically grow.
13. Be innovative.
14. Quit asking me to like you.
15. Share yourself and your brand with me.
2. Invest in people first, business second.
3. Quit measuring your success by only Facebook likes.
4. Your influence and ability to build community is more important than your Klout score
5. Focus on value to the community.
6. Empower leaders.
7. Don’t depend on Klout and other influence scores to determine who should be in your community.
8. Don’t follow your competition.
9. Come out from behind the logo and avatar.
10. Treat me as a human being
11. Learn more about me than teaching me about you.
12. Provide structure but let the community organically grow.
13. Be innovative.
14. Quit asking me to like you.
15. Share yourself and your brand with me.
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