Friday 21 October 2011

Falling short of ideas? Organize an Idea Party

Ever happened with you that you are sitting in from of your laptop struggling for ideas. Or is it Sunday night and you have just 12 hours to submit your copy to your agency guys. Organize an "Idea Party", a new concept..Want to want how to do it...Well, keep on reading .....


Whom to invite?

I suggest inviting types of people like:

•“I Live to Brainstorm”
•“I Don’t Say Much But When I Do The Room Stops”
•“Life Should Have a Tagline”

You may NOT want to invite:

•“It Will Never Work”
•“Find a Fault in Anything”
•“Let’s Turn the Conversation Around to Me”

 How to hold an idea party?

1.Send out invites to 15-20 of your favorite crazy thinkers
2.Invite them to bring a dish to share, or provide crackers, cheese and beverages yourself
3.Find a comfortable spot where you can throw flipchart paper around, lay down, sit up, stand up, dance and eat
4.Provide Post-it (TM) flip chart paper, colorful pens, crayons, post-it notes and good music
5.Have a couple of linked up laptops handy for Google searches
6.Fire up Evernote or equivalent to capture ideas
7.Introduce your key idea party topic, like “New killer product for 2012” or “My Epic Business Book“
8.Hand the flip chart pen to the most artistic and skilled facilitator
9.Invite your participants to go crazy with ideas
10.Film, document and party to your heart’s desire

 

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