9 Tips for Optimizing Your Website for Mobile Users

#1: Simplify. Then Simplify Again. And Again

#2: Plan Your Site Layout

#3: Match the Branding Elements From Your Standard Site to Your Mobile Site

#4: Utilize White Space

#5: Avoid Flash or Java

#6: Reduce the Amount of Text Entry Necessary

#7: Do Not Use Pop-Up Windows

#8: Use Mobile Redirects

#9: Allow People to Visit the Full Site