Facebook has begun notifying Page admins that it will be removing the Discussions tab application from all Pages on October 31, 2011. The in-house app, also known as Discussion Boards, allows Pages to host simple forums. However, Facebook says “The best way to encourage conversation and feedback is through posts and comments on your wall”. It will therefore eliminate the Discussions app, despite AppData showing that it has 22 million monthly active users.
Getting conversations to happen on the wall will make them more visible, and thanks to the new Friend Activity default tab app, the change will make Pages more immediately relevant to users. This is important to Facebook as Pages are not currently getting many views, which reduces the product’s value to brands and makes them less likely to pay Facebook to advertise for their Pages. The removal of old Discussions threads could anger some users and Page admins.
Getting conversations to happen on the wall will make them more visible, and thanks to the new Friend Activity default tab app, the change will make Pages more immediately relevant to users. This is important to Facebook as Pages are not currently getting many views, which reduces the product’s value to brands and makes them less likely to pay Facebook to advertise for their Pages. The removal of old Discussions threads could anger some users and Page admins.
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