Tracking your ad position with ValueTrack

ValueTrack Overview
ValueTrack is our easy-to-use AdWords URL-tagging feature. With it, you can get detailed data about each click on your ad and feed this data into your own tracking solution. You can use that information to adjust your targeting criteria to optimize your return on investment.

How it works

When a user clicks your ad and visits your website, ValueTrack can record a number of pieces of information: the website where the user clicked your ad, the specific ad creative a user was shown, which keyword triggered your ad, and more. Implementation is easy: just add a tag to your ad's destination URL.

Tracking your ad position with ValueTrack

Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:

Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.

When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
“1t2” = page 1, top, position 2
“1s3” = page 1, side, position 3

In cases where we cannot return this info (e.g. Display Network), we will show “none”.
Here are examples of what you may see in your logs:

http://www.example.com/?adpos=1t2
http://www.example.com/?adpos=1s3
http://www.example.com/?adpos=none