American Express has created a forum just for small business owners and leaders. Through a strategic partnership with Facebook, they created a massive contest for small businesses that generated lots of interest and increased their fan base. Note the importance of having a valuable prize ($20,000).
A key to creating ongoing engagement on your wall is to use variety in your posts. Notice how Amex uses questions, quotes and articles to engage their fans. It’s also important to use shorter posts. Buddy Media found that posts with 80 characters or fewer get 27% greater engagement than longer posts.
American Express also cleverly integrated their rewards program so people can redeem points for Facebook ads. Maybe you can’t leverage a deal with Facebook, but perhaps this kind of rewards incentive might get you thinking about partnership opportunities you’ve been overlooking.
Amex features their authors and articles through some savvy Facebook integration. This requires special programming, but gives contributors the notoriety they deserve.
Key takeaways:
Integrate your blog with your Facebook page.
Create variety in your posts.
Form strategic partnerships that benefit your fans.
Integrate your blog with your Facebook page.
Create variety in your posts.
Form strategic partnerships that benefit your fans.
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