Social media specialist, Red Digital, today launched India's biggest location based social networking initiative for its client Monginis using foursquare. The national launch kicks off with special offers across 447 Monginis outlets across India. This is the largest deployment of foursquare in India and Monginis is hoping to latch on to the location based social networking bandwagon already prevalent in the western world.
Red Digital will help Monginis manage their foursquare presence, along with other social media such as Facebook and Twitter, in order to engage customers and build brand loyalty. Monginis already has over 40,000 fans on its Facebook fan page, which will also provide the impetus to grow foursquare check-ins.
Users can list their favorite food items and also add tips to the outlets they have visited. Frequent visits to Monginis outlets can help customers earn points and also achieve the title of Mayor for that particular location. Mayors are the most loyal customers a brand can have, which is why
Monginis has rolled out rewards for the Mayor of each outlet and is also in the process of introducing check-in deals. Foursquare helps in gamification of a loyalty program, adding to the fun of collecting points by making the information public. It gives loyal customers bragging rights and an ego boost when they walk into a store where their loyalty is valued.
Foursquare is a location-based social networking website for mobile devices. It allows users to connect with friends and keep a track of the favorite places to visit in and around the city. It has acquired more than 10 million users worldwide since its inception in 2009 and records 3 million check–ins per day.
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